plot & purpose privacy policy

Last updated: 15.06.2026

Plot & Purpose respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how Plot & Purpose collects, uses, stores and discloses personal information when you visit our website, enquire about our services, work with us, subscribe to our communications, or interact with us online.

1. Who we are

Plot & Purpose is a content and strategy business based in Australia. We provide brand storytelling, content strategy, content creation and marketing support for businesses and organisations.

For the purpose of this policy, “we”, “us” and “our” refers to Plot & Purpose.

2. What personal information we collect

We may collect personal information including:

  • your name

  • business name

  • job title

  • email address

  • phone number

  • social media handles

  • website URL

  • billing or invoice details

  • information you submit through our contact forms

  • information you provide in discovery calls, briefs, questionnaires or project documents

  • feedback, testimonials or case study information you choose to provide

  • marketing preferences, such as whether you have subscribed to our emails

  • technical information about your website visit, such as browser type, device information, pages visited and general location data.

We will only collect sensitive information where it is reasonably necessary for our services and you have consented, or where we are otherwise permitted by law to do so.

3. How we collect personal information

We may collect personal information when you:

  • visit our website

  • submit an enquiry form

  • email us

  • book a consultation

  • complete a questionnaire or client onboarding form

  • sign a proposal, agreement or service contract

  • subscribe to our email list

  • engage with us on social media

  • provide feedback, testimonials or project materials

  • work with us as a client, contractor, supplier or collaborator.

Where reasonable and practical, we collect personal information directly from you.

4. Why we collect and use personal information

We collect and use personal information to:

  • respond to enquiries

  • provide quotes, proposals and recommendations

  • deliver our content strategy, marketing and creative services

  • communicate with clients and prospective clients

  • manage bookings, invoices and payments

  • prepare project briefs, content plans, strategies and deliverables

  • improve our website, services and client experience

  • send updates, resources or marketing communications where you have consented or where permitted by law

  • comply with legal, tax, accounting and business record obligations

  • manage feedback, testimonials and case studies with your permission.

We will not use your personal information for purposes unrelated to our services unless we have your consent or are permitted or required by law.

5. Email marketing and communications

If you subscribe to our mailing list or agree to receive updates from us, we may send you marketing emails, resources, news or service updates.

You can unsubscribe at any time by using the unsubscribe link in our emails or contacting us directly.

We will aim to process unsubscribe requests promptly and in accordance with applicable spam laws. ACMA guidance states that commercial electronic messages must include a clear unsubscribe option and unsubscribe requests must be honoured within 5 working days.

6. Website analytics, cookies and tracking tools

Our website may use cookies, analytics tools and tracking technologies to understand how visitors use our website and to improve our services.

This may include tools such as:

  • Squarespace analytics

  • Google Analytics

  • Meta Pixel

  • email marketing analytics

  • other website or advertising tools used to measure performance.

These tools may collect information such as pages visited, time spent on the website, device type, browser type, referring website and general location information.

Where tracking tools are used for advertising or retargeting, we will aim to provide clear information about this and allow users to manage their preferences where required. OAIC guidance notes that organisations using third-party tracking pixels for online advertising should comply with direct marketing obligations and provide a simple way to opt out.

7. Disclosure of personal information

We may disclose personal information to trusted third parties where reasonably necessary for our business operations, including:

  • website hosting providers

  • email marketing platforms

  • CRM or project management platforms

  • accounting and invoicing software providers

  • payment processors

  • cloud storage providers

  • analytics and advertising platforms

  • contractors, freelancers or suppliers assisting with client work

  • professional advisers, such as accountants, lawyers or insurers

  • government, regulatory or law enforcement bodies where required by law.

We will not sell your personal information.

Where we work with contractors or service providers, we will take reasonable steps to ensure they handle personal information appropriately.

8. Overseas disclosure

Some of the tools we use may store or process information outside Australia. This may include website hosting, email marketing, analytics, cloud storage, CRM or project management platforms.

Where personal information is likely to be disclosed to overseas recipients, Australian privacy guidance says a privacy policy should set this out, including the countries where practicable.

Because digital platforms may store information in multiple locations, it may not always be practical for us to specify each country. However, common locations may include the United States, the United Kingdom, the European Union or other countries where our service providers operate.

9. How we protect personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

This may include:

  • password-protected accounts

  • multi-factor authentication where available

  • limiting access to client information

  • secure cloud storage

  • keeping software and platforms updated

  • using reputable third-party service providers

  • taking care when sharing files and project materials

  • deleting or de-identifying information when it is no longer needed.

10. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose it was collected, including to provide services, manage business records, comply with legal obligations, resolve disputes and maintain accurate financial records.

When personal information is no longer needed, we will take reasonable steps to delete, destroy or de-identify it, unless we are required by law to retain it.

11. Accessing or correcting your personal information

You may request access to the personal information we hold about you, or ask us to correct information that is inaccurate, out of date, incomplete or misleading.

To make a request, please contact us using the details below.

We may need to verify your identity before responding to your request.

12. Data breaches

If we become aware of a data breach involving personal information, we will take reasonable steps to contain, assess and respond to the breach.

If the Privacy Act applies to us and a breach is likely to result in serious harm, the Notifiable Data Breaches scheme may require us to notify affected individuals and the OAIC.

13. Third-party websites and social media

Our website or communications may include links to third-party websites, platforms or social media pages.

We are not responsible for the privacy practices of third-party websites or platforms. You should review their privacy policies before providing personal information to them.

14. Complaints or privacy concerns

If you have a question, concern or complaint about how we handle your personal information, please contact us first so we can try to resolve it.

Contact:
 Plot & Purpose
Email: hello@plotandpurpose.com.au

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

15. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be published on our website with the revised “last updated” date.