the plot planner

Your next 30 days of content, planned with story and strategy.

what is it?

The Plot Planner is a practical 30-day content and social media plan for small businesses, founders and service-based brands who need clarity, consistency and direction.

It is not full social media management or a bulky strategy document that gets left untouched. It is a usable content roadmap designed to help you understand what to post, why you are posting it, and how it connects back to your brand, audience and goals.

This package considers your brand story, audience, offers, messaging, content pillars, monthly themes, customer pain points, best-fit content formats and calls-to-action.

The goal is simple: to give you a clear bank of planned content so you are not waking up every day wondering, “What on earth do I post?”

Plot & Purpose

Investment

The Plot Planner

Content & social media plan, built around your business

$1,650 + GST

 

Includes a pre-strategy questionnaire, review of your current online presence, a 60-minute planning call, brand messaging direction, content pillars, monthly themes, a 30-day content calendar, post ideas, caption direction, CTA recommendations and simple content/design support.

Add-ons

Tap any tile to add to your total

Upgrade to 60-day content plan

From $750 + GST — extend your plan to cover two full months. Quoted based on scope and deliverables. Get in touch to discuss.

Lite option

The Plot Planner Lite

$950 + GST

For businesses that want the direction, but do not need captions or designed assets.

Includes:
  • Pre-strategy questionnaire
  • Review of current socials and/or website
  • 45-minute planning call
  • Content pillars
  • Monthly themes
  • 30-day content calendar
  • Post format suggestions
  • Reel and carousel ideas
  • Caption hooks
  • CTA recommendations
Best for businesses that are comfortable writing, designing and creating the content themselves, but need help knowing what to post and why.

Tap tiles above to build your package

For businesses that want a clear, strategic 30-day content plan they can execute themselves.

Approx. 12–16 hours of strategy, planning, content direction and creation support.

Includes:

  • Pre-strategy questionnaire

  • Review of your current website and/or social media presence

  • 60-minute strategy planning call

  • Brand messaging snapshot

  • Mission statement refinement or direction

  • Brand story summary

  • Voice and tone direction

  • Audience overview

  • Customer pain point and desire point notes

  • 3–5 content pillars

  • Monthly content themes

  • 30-day content calendar

  • Post format suggestions

  • Reel, carousel, static post and story ideas

  • Caption direction and hook ideas

  • CTA recommendations

  • 10–12 drafted caption starters or caption outlines

  • 4–6 Canva post design directions or simple editable post templates

  • Content creation notes so you know what to film, photograph or prepare

  • Suggested posting rhythm

  • Delivery as a Google Doc, PDF or Google Sheet

Who is it for?

The Plot Planner is ideal for:

  • Small businesses that want to post consistently but do not know what to say

  • Service-based businesses that need clearer messaging

  • Founders and personal brands who want their content to feel more intentional

  • Brands that are not ready for ongoing social media management

  • Businesses that want to create their own content but need the strategy first

  • People who feel like their current content is random or reactive

  • Businesses preparing for a launch, campaign, new service or brand refresh

  • Brands that have plenty of ideas but no structure

  • Businesses that want a practical plan before booking A Day of Content

  • Business owners who want a month of direction without hiring a full-time marketer

those who find themselves saying

“i just need a head start.”

“i just need the instructions, i can build it”

“if i had a guide, i coudld do it myself”

“once i see how to do it, i’ll know what to do”

i build content plans around

story, strategy & value

That means I am not just filling a calendar with random post ideas.

I am looking at what your business actually needs to communicate.

Before I plan your content, I look at the foundations underneath it:

  • What do you want to be known for?

  • What does your audience need to understand before they trust you?

  • What are you currently repeating, avoiding or overcomplicating?

  • What parts of your brand story are not coming through clearly?

  • What content would make your business feel more human, credible and memorable?

  • What offers or services need more visibility?

  • What action do you want your audience to take?

From there, I create a 30-day content plan that connects your message to your marketing.

With a background in marketing, content strategy, graphic design and social media, I look at your brand through both a creative and strategic lens.

The aim is to make content feel less like a daily panic and more like a planned conversation with your audience.

Plot & Purpose

How it works

Hover or tap each tile to learn more

what you walk away with

By the end of The Plot Planner, you will have a clear 30-day content direction for your brand.

You will walk away with:

  • A stronger understanding of your brand message

  • A clearer brand story

  • Voice and tone guidance

  • Defined content pillars

  • Monthly content themes

  • A 30-day content calendar

  • Reel, carousel, static post and story ideas

  • Caption hooks and caption direction

  • CTA recommendations

  • Content creation notes

  • Simple design direction or Canva template support

  • A more intentional posting rhythm

  • A plan you can actually use

Instead of sitting down every week wondering what to post, you will have a roadmap ready to follow.

Ready to plan your next 30 days of content?