the purpose package
Monthly content momentum, built with story and strategy.
what is it?
The Purpose Package is a flexible monthly retainer for businesses that need ongoing support with content creation, content planning, social media direction and light marketing execution.
While it is mostly focused on content, it can also support the wider marketing tasks that sit around it, including EDMs, website copy updates, campaign support, blog repurposing, light design, content research and launch planning.
This package can include monthly content planning, content ideas, social media captions, Reel and carousel concepts, EDM copy, campaign support, messaging refinement, CTA recommendations, reporting snapshots and social media profile improvements.
It is ideal for businesses that have outgrown random posting, but are not ready for, or do not need, a full-service agency.
Plot & Purpose
Investment
The Purpose Package
Your estimated monthly retainer
Select inclusions below to explore what a retainer could look like
Custom retainers are scoped and quoted based on your goals, platforms, deliverables and the level of support your business actually needs.
This is an illustrative estimate only. Prices below are based on Australian market benchmarks for the quantity shown on each tile (marked with *). Your actual retainer will be scoped, discussed and quoted based on your specific needs. Retainers start from $1,500 + GST/month. Enquire for a tailored quote.
Strategy & planning
Content & copy
Extras & support
Tap tiles to explore an example scope — enquire for your actual quote
For businesses that need consistent monthly content support and flexible marketing help
The Purpose Package is tailored to your business, your goals and the kind of support you actually need.
Includes:
Your monthly support could include:
Monthly content planning
Social media captions and content direction
Reel, TikTok, carousel and story ideas
Content pillars and campaign themes
EDM copy
Website copy assistance
Blog or long-form content repurposing
Light Canva design support
Campaign support
Content shoot planning
Marketing research notes
CTA and messaging recommendations
Monthly reporting snapshot
Ongoing content strategy refinement
And more, depending on your business needs
Who is it for?
The Plot Planner is ideal for:
Small businesses that need consistent marketing support
Service-based businesses that want to stay visible online
Founders who need help turning ideas into content
Personal brands that want more consistent messaging
Businesses without an in-house marketing team
Businesses with a small team that needs extra creative support
Brands that want regular social content but do not want generic agency posts
Businesses preparing for launches, events, campaigns or seasonal promotions
Brands that need content plus occasional EDM, website or campaign help
those who find themselves saying
“i don’t have time for this”
“i’m tired of doing it all myself”
“my campaigns never return profit”
“my in-house team doesn’t have enough capacity”
strategic & practical
my approach is story-led
I do not believe monthly content should just be about filling boxes on a calendar.
Every month, your content should be helping your audience understand who you are, what you do, why it matters and why they should trust you.
That means I look at the bigger picture behind the content:
What are we trying to make your brand known for?
What does your audience need to hear this month?
What offers, services or stories need more visibility?
What questions, objections or pain points can we answer through content?
What content can be repurposed across social, email and website touchpoints?
What is the most useful way to support your marketing this month?
Some months, the priority might be social media content.
Other months, it might be an EDM, a campaign, a new service page, a launch sequence, or turning one strong piece of content into multiple smaller pieces.
The goal is to give your business consistent marketing momentum without making content feel like a constant scramble.
Plot & Purpose
How it works
Hover or tap each tile to learn more
what you walk away with every month
Depending on your custom retainer, you may receive:
A monthly content direction
Planned social media content
Captions written or outlined
Reel and carousel ideas
Story prompts
Content themes
EDM copy
Campaign copy support
Blog or long-form content repurposing
Website copy support
Light Canva design support
Marketing research notes
CTA recommendations
Monthly reporting snapshot
Recommendations for the next month
A clearer sense of what your brand is saying and why
Instead of starting from zero every month, you have someone helping you keep the content moving.
Important note
The Purpose Package is scoped monthly.
This means we agree on the priority deliverables before the month begins, so your time is used where it will make the biggest impact.
This keeps the retainer flexible, but also clear.
For example, one month may focus on social content and EDMs.
Another month may focus on a campaign, a website page and launch messaging.
The goal is to support your business with what it actually needs that month, not force every month into the same template.